Blog

Why it’s Vital to Contextualise Your Logo

The dictionary definition of a logo is ‘symbol, sign or emblem’; but any business owner, marketer, advertiser, designer, creative, artist (the list really does go on) knows that a logo is so much more. Your logo...

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3 Misconceptions About Marketing to Millennials

‘Millennials’ - the advertising buzzword, creating a never-ending head-scratch for marketers across the globe. Millennials, millennials, millennials – how can we market to this lucrative generation? Wait, first of all, who are millennials and why...

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Apple: iPhone 7 and Customer Care

So it’s that time of year again, the time every tech-head is eagerly awaiting. Yup, that’s right, Apple’s annual San Francisco event where the newest must-have technology is announced. Okay, so it’s not the most...

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Peak Video: The Golden Age of Podcasts

2015 was the year video came to life. Did you think video was only cats and babies on YouTube? Think again. Up until 2015 video was an untapped channel of content waiting to be shaped...

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Duo: Google’s FaceTime Killer

Damn Google, back at it again releasing duplicate software. It all started with Skype in 2003, when the slow-death of dial up was enough to prevent anyone from using internet dependent products. Despite patchy connections,...

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Pokémon Go: An Effective Marketing Tool

Pokémon Go has captured the world by augmented reality storm. In its first week it became the most popular game of all time, surpassing app giants such as Facebook, Tinder and Twitter. In fact, Pokémon...

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Dear Joe Bloggs

How many of the regular spam emails, which grace your inbox on a daily basis, open or close with a personalised message? Gone are the days of ‘Dear Customer’, now fervently in its place email...

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Rebrand: 5 Reasons Why Your Company Needs One

First off, what is a rebranding? Simply put, a rebrand is when a company, business or organisation changes a significant element of their identity – be that their logo, name, colour scheme or even a...

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Logo Design – What is it worth?

Ask any designer what they think about sites such as fiverr.com regarding their logo design and I can almost guarantee that you will get the same disgruntled look that I’m wearing just thinking about them....

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4 ways remarketing can boost your business

There’s no getting away from it. Re-marketing is everywhere we look. How many times have you been reading your Facebook news feed and an ad pops up from a website you were viewing just hours...

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How Entrepreneurs Get Ahead: Part 2

In the last post, I posed a question: How can you understand and predict the future success of specific innovative ideas? Well, as any business leaders and entrepreneur knows, getting people on-side with new ideas can be...

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How Entrepreneurs Get Ahead

A large part of success comes from innovative ideas. Movies would have us believe that these ideas can only come directly from the mind of geniuses, and that to truly innovate, we need to wait...

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Will computers be smart in our lifetime?

Back in 2005 I first heard the term ‘smartphone’. Instantly I imagined having my own personal ‘Kitt’ inside my phone. Unfortunately the ‘smartphone’ was not all it was cracked up to be… Who pays attention...

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The art of SEO

Right now, as we speak, the world is locked into one of the most important conflicts in recent human history. It is a war of words, thoughts and ideas. But… for the purposes of keeping things...

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The language of money

In business, some language is quite good, and some language is very bad. By this, I don’t mean the typical ‘bad’ (ie. because the words are ugly or offensive). In business a word is bad...

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The easy way to grow online business

According to the Centre for Retail Research, every 30 seconds, £781,237 ($1.2m) is spent through e-commerce around the world. More than that, the e-commerce market in the UK has grown by over 16% in the...

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A digital horror story!

If I told you that there are billions of creepy crawlies all over the world that aren’t found in any biology book  – tiny little monsters so small you can’t see even them but so...

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Some things everyone should know about websites: Part 2

We, humans, are lazy. We have a limited capacity to concentrate and focus. Just ask anyone who is reading a complicated textbook how difficult it is not to get distracted by even small things, and...

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Some things everyone should know about websites

One of the most infuriating things about websites is when they ask you to do things. We all know the type of things websites, or the businesses that own the websites, want – subscriptions, social...

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Why We’re Excited to use Adobe again

Adobe. Creators of undeniably the most popular and user-friendly digital artistic and design programmes – allowing users with even basic knowledge with the ability to achieve professional quality effects. Nobody (outside of internet message boards...

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3 that beat the odds (and how you can too)

Some businesses fail. In fact if you believe Forbes then eight out of ten small businesses fail within ten years. 80%. That's hard to ignore, but it seems that some companies – those 20% who...

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Web Design – 3 steps to success

In today’s world of fashion, glamour and technology, a website is more than just a promotional tool or place to store pages of text - it is where we make important decisions about life. What...

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Google goes mobile

Today Google introduced quite a long overdue update - if you are on a mobile device and you run a search, the results will be mobile friendly (NOTE: this does NOT affect tablets). One of the biggest problems...

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The Snow – And How To Work When it Happens

This time last year, there was a lot of snow in the UK. I had business flights cancelled, got stuck on the motorways a couple of times - and worst of all, my annual Christmas...

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