Explainer, short-intro videos are now the norm. 1 minute on your business – your elevator pitch – or a product overview, service explainer animation, or customer testimonial.
Videos are popular because in short, they work. People are looking for a quick fix, and will watch a video rather than read some text. Videos engage at all levels – visually, audibly, and vocally. It’s the best way to communicate, short of standing in a room with the customer.
The 2nd biggest search engine behind Google now is YouTube – and video is the answer to those search questions. Video used to be considered a luxury – that the marketing budget might stretch to once everything else was done. Now it’s often the starting point.
YouTube searches are often questions; and if you have short videos explaining the merits of your products and services – you have a good chance of being found. 1.5 billion users can’t be wrong can they?
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