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What Are the Advantages of Segmentation?

When you talk to marketers about how to promote a business you will probably be told about the advantages of segmentation. It's one of those marketing strategies that looks at winning the war, not just...

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What’s The Difference Between Push and Pull Marketing?

The world of business is flooded with buzzwords and jargon, which are used to describe a range of different commercial actions and disciplines. Marketing is no exception when it comes to this rule, especially in...

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When Do You Really Need a Rebranding Strategy?

Let's say you're in business. At some point you'll have considered rebranding. It comes up for all sorts of reasons; some valid, some risky, some ego-based. Sometimes it's not a rebrand you need at all....

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The Greatest Halloween Marketing Campaigns of All Time

Ghosts, witches, skeletons, treat or treating, etc. Halloween is best known for the cultural diversity it brings with itself, and businesses grasp this day as an opportunity. They seek maximum chances to leverage Halloween for...

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AI in Marketing. Do the Robots Come in Peace?

You assume this blog, AI in Marketing, was written by a person. But in reality you probably won't know if what any of what you've read online today was written by a machine or a...

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Why Having an Ecommerce Website is More Important Than Ever

With an estimated net spend of over £7 billion this Black Friday and more businesses than ever before trying to grab consumer's attention, how confident are you of hitting your targets and cutting through all...

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Do You Make These Mistakes in English?

Do you make these mistakes in English?  Yes, our headline has been shamelessly swiped… Copywriter Max Sackheim wrote the above to sell a mail order grammar course, around 1919. It became a control* for 40...

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How to Develop a TikTok Marketing Strategy for Your Brand

New to the world of social media and wondering if TikTok could work for your brand? With over a staggering 800 million monthly active users and an impressive daily view time of 52 minutes per...

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…on the Power of Creativity in Business and Marketing

‘I wandered lonely as a cloud…’ begins Wordsworth’s most famous poem. Subtle and intense, it’s a classic example of creativity (although in the digital age Wordsworth might have written 'in the cloud’). But can exploiting...

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Is it Fanaticism or Social Acceptance? Why Do Consumers Buy From Certain Brands?

We all like to think that we are in charge of the decisions we make every single day. But, for anyone who knows about social science or the psychology of persuasion will be aware that...

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Just How Important is User Experience?

In the digital world there is always a lot of focus on driving engagement and traffic. Companies focus on things like SEO, paid search, social media... but how important is user experience (UX) in this...

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92 Days of Working from Home, Here’s What We Got Up To

For employees, COVID-19 meant remote working was a new reality and one that took some time getting used to. And many believed that not being in the office together would mean less brainstorming, bouncing ideas...

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Creating Brand Affinity When There’s a Content Overload

Creating a deeper connection to your customers through brand affinity is vital. But think about this… There are 30 blog posts published every second.  That means your blog, even if it’s the best piece of...

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For Every Brand an Influencer, For Every Influencer a Brand

If you've never heard of influencer marketing, you may consider it as just another branch of digital marketing - maybe even just a short-term trend for the younger generation. However, influencer marketing is so much...

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Does Your Search Marketing Include These?

Search Marketing or Search Engine Marketing? We're raising this question early on because online there are discrepancies over what Search Engine Marketing is. Actually they disagree on what it should be called. It's either Search...

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The Benefits of Having Your Digital Marketing Under One Roof

Are you a business owner and thinking about hiring an in-house digital marketing team to handle your social media, SEO, PPC and web design? While you may think it's a good idea, it can cause...

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The Influence of Brand Perception on Your Consumers

There's usually a disconnect between the way a business sees its brand and the way people, including the people who work there, view it. Not always, but more often than not. If you don't already...

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Why a Custom-Built Website is An Investment Worth Making

Budgeting is a large part of increasing your business' profit margins. So, it's completely natural to identify areas to lower costs when it comes to your digital marketing efforts. But, if you're looking to cut...

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Understanding Content Marketing Basics

Marketing genius Seth Godin once said that content marketing is all that's left. It's a term that became more widespread around two decades ago and so instead of just marketing your products, you deliver information...

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Social Listening: Why You Should Use It To Your Advantage

The number of conversations being had on social media at any given time is huge. They billow and wave with trending news and can cover all topics from parents sharing old photos on Facebook to...

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Understanding the Basics of PPC and Paid Search

For some it's still considered one of digital marketing's more mystical elements. But Paid Search is really just the paid-for advertising found on search engines, and it's part of the format known as Pay-Per-Click, or...

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TikTok: Getting to Know Social Media’s Most Powerful App

Wondering why there's been a big increase in the younger generation performing weird dances moves in public? And, with someone usually filming them from all different angles? That's TikTok. Mostly populated by Millennials and Generation-Z,...

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From SERPs to PageRank. A Guide to Search Engine Optimisation

Search Engine Optimisation, or SEO, is the business of making your website as visible as possible in a search engine's organic results. Organic results are those that show naturally when you search, and they are...

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Most Popular Social Media Networks (Updated for 2020) – Digital Marketing’s Most Powerful Tool

Understanding social media trends in the previous year and how SM can be the most effective digital marketing method available to your business in 2020. Social media is by far the most popular service available...

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