Are you a business owner and thinking about hiring an in-house digital marketing team to handle your social media, SEO, PPC and web design?
While you may think it’s a good idea, it can cause more problems and headaches than it’s actually worth.
When you hire an in-house marketing team, you’ll be taking on more employees. This means providing more benefits and perks for people, paying more salaries and more opportunities for inconsistent messages to be sent out on your marketing channels.
It also means that you’ll be limited to the abilities and ideas of the team you hire. For example, what if your team doesn’t stay in the loop with all the latest digital news?
What will happen to your website’s organic traffic if the people you hire aren’t the SEO experts they first claimed to be during their interview(s)?
How effective is your social media strategy going to be if your team only have experience using Instagram?
While hiring an in-house marketing team isn’t necessarily a terrible decision to make, it just isn’t the best decision to make in many instances. As a business owner, hiring a full-service digital marketing agency is the best thing you can do. But, what are the benefits of having all of your digital marketing under one roof though?
If you’re currently looking into the possibility of partnering up with an agency, then it’s important to understand what a full-service digital marketing agency offers. And, how they compare to niche agencies.
A full-service digital marketing agency can provide your business with a “one-stop-shop” solution for online marketing and advertising.
This type of agency (we are one of them!), will offer a complete suite of digital marketing services, ranging from SEO, PPC and web design to Amazon account management and much more.
This means your business will benefit from a coordinated effort when it comes to your digital marketing and advertising initiatives. So, now let’s take a brief look at the different areas that a full-service digital marketing agency can offer and what the benefits are.
Whenever a user makes a search query, Google looks at hundreds of different signals to decide which order the results appear in. Search engine optimisation (SEO for short), is a set of techniques that can help you improve where your website appears in the search results.
PPC (or paid search, which is sometimes what it’s referred to) is the process of driving warm traffic to a particular website by purchasing ads on Google using specific keywords that are relevant to what’s on offer on the website.
Social media marketing is an increasingly valuable tool in promoting a business. Establishing a strong and constantly updated presence on platforms such as Facebook, Instagram, LinkedIn, Twitter can increase traffic to a website together with driving leads and sales.
Content marketing works by providing valuable information so that consumers have a better understanding of a business and the products and/or services they offer. If content is consistently delivered and provides value, then this can massively help with brand awareness and inspire brand loyalty.
Great websites are not made by using template builders such as Wix or Squarespace. They are made by expert web developers, like the ones we have here at Revive.Digital. A custom-built website can increase conversions and help generate more conversions for the businesses that invest in one.
Graphic designers within a digital marketing agency will have in-depth knowledge of various design areas including responsive design, colour theory and typography. They will have spent years working in design and culture, learning to generate captivating and engaging designs on behalf of their clients.
By as early as 2021, video content is predicted to make up over 80% of all web traffic. So, if you’re not already investing in it now, then you should be to avoid getting left behind. Choosing a digital marketing agency to handle your video requirements means you’ll be working with an experienced team of creatives who can craft content that resonates with your target audience.
For eCommerce businesses looking to scale their performance, hiring an expert team of Amazon specialists is an absolute must. They’ll know exactly to help businesses recognise their ideal audiences (depending on what services they need) and will be able to manage all areas of their Amazon account.
Promoting your products and/or services via email is fast, cost-effective and a flexible way of communicating with customers and reaching new prospects. But, one of the biggest issues that businesses face now is getting their emails noticed.
In order to create a high converting email campaign, you need a team of experts who can work together to ensure you generate the highest ROI possible.
When you choose to handle your digital marketing in-house, your approach will be limited to the ideas that your team come up with. But, when you hire a full-service digital marketing agency, your business will benefit from an influx of fresh ideas that your employees may not have thought of.
While you know the ins and outs of your business better than anyone else, a digital marketing agency will see it from an entirely different perspective.
This alternate perspective means that an agency will be able to promote your business in a way that might have been overlooked by your in-house team.
Working with a digital marketing agency is a relationship – not like a typical supplier/customer relationship but more of a partnership. A digital marketing agency’s goals will be perfectly aligned with their client’s goals, but for this to work, there needs to transparency and honestly at all times.
As a business owner, you need to be able to speak with your agency without feeling like you’re being lied to. But, luckily, the majority of agencies value being transparent and honest with their clients.
Reporting makes up a huge portion of the relationship a digital marketing agency has with its clients. After all, it’s not what they did that matters; it’s the results that they can prove.
A good digital marketing agency will consistently demonstrate value. They’ll do this by proving their work and how their actions have helped their clients succeed.
Hiring a digital marketing agency means that as a business owner, you can remain focused on scaling your business. Sure, a big part of this includes digital marketing. But, the majority of this can be taken off your shoulders when you have a reliable team doing the majority of work on your behalf.
The team within a digital marketing agency is the company’s biggest asset. Their years of experience and niche knowledge make them invaluable to their clients.
This expertise is costly for a business to hire in-house, especially for small to medium-sized businesses. They may not need their website updated regularly or a dedicated member of staff to handle their social media accounts.
While it’s important for all businesses to have a presence online, the digital marketing support they need will mainly depend on their size.
Therefore, hiring a digital marketing agency is far most cost-effective, freeing up your budget for other important things like acquiring new customers; not on team overheads.
When you hire a single digital marketing agency to handle all of your marketing needs, there’s no need to have concerns about consistency.
However, if you have individual employees currently handling your marketing, then there would be a cause for concern because they may send out conflicting marketing messages through their retrospective platforms and channels.
A digital marketing agency will create a robust strategy that will include consistent messages across your various platforms and channels. They will create PPC and social media ads that use the same colours and tag lines to ensure your brand is recognisable in the sea of competition.
This will ensure misleading messages don’t confuse your target audience or deter them from spending money with your business.
We are a full-service digital marketing agency based in Southend-on-Sea and we work with clients all across London and the South-East.
We craft new brands, build stunning websites (and make sure they rank), film compelling videos, generate immediate results through PPC and creatively manage our client’s social media channels.
If you would like to speak with us about our services, then please get in touch with our expert digital marketing team. Call us on 01702 619 139 or visit our contact page today!