There is such a thing as bad design. There are rules, standards, conventions. Humans are not attracted normally to chaos, but to curves, smooth lines, ordered edges, and well structured layouts.
You can spot bad design, because it just doesn’t look right. And you can definitely spot great design, because well, it just looks great.
You see, when you’ve had something designed that looks great, you want to get it out there. Plaster it on buildings, vehicles, glass walls, clothing, everything. If it moves, brand it. If it’s standing still, brand it.
Revive treat design reverently. With respect. And also outrageous creativity. We revel in things that look good, better than good – great – and make you, the onlooker, look twice. Design that draws your eye, and draws you in.
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