Did you know that over 67% of consumers now head to social media for customer service? If your business isn’t online, it needs to be; it’s as simple as that. The world isn’t going digital,...
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The dictionary definition of a logo is ‘symbol, sign or emblem’; but any business owner, marketer, advertiser, designer, creative, artist (the list really does go on) knows that a logo is so much more. Your logo...
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‘Millennials’ - the advertising buzzword, creating a never-ending head-scratch for marketers across the globe. Millennials, millennials, millennials – how can we market to this lucrative generation? Wait, first of all, who are millennials and why...
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So it’s that time of year again, the time every tech-head is eagerly awaiting. Yup, that’s right, Apple’s annual San Francisco event where the newest must-have technology is announced. Okay, so it’s not the most...
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2015 was the year video came to life. Did you think video was only cats and babies on YouTube? Think again. Up until 2015 video was an untapped channel of content waiting to be shaped...
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Damn Google, back at it again releasing duplicate software. It all started with Skype in 2003, when the slow-death of dial up was enough to prevent anyone from using internet dependent products. Despite patchy connections,...
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Pokémon Go has captured the world by augmented reality storm. In its first week it became the most popular game of all time, surpassing app giants such as Facebook, Tinder and Twitter. In fact, Pokémon...
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How many of the regular spam emails, which grace your inbox on a daily basis, open or close with a personalised message? Gone are the days of ‘Dear Customer’, now fervently in its place email...
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First off, what is a rebranding? Simply put, a rebrand is when a company, business or organisation changes a significant element of their identity – be that their logo, name, colour scheme or even a...
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Ask any designer what they think about sites such as fiverr.com regarding their logo design and I can almost guarantee that you will get the same disgruntled look that I’m wearing just thinking about them....
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There’s no getting away from it. Re-marketing is everywhere we look. How many times have you been reading your Facebook news feed and an ad pops up from a website you were viewing just hours...
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In the last post, I posed a question: How can you understand and predict the future success of specific innovative ideas? Well, as any business leaders and entrepreneur knows, getting people on-side with new ideas can be...
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A large part of success comes from innovative ideas. Movies would have us believe that these ideas can only come directly from the mind of geniuses, and that to truly innovate, we need to wait...
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Back in 2005 I first heard the term ‘smartphone’. Instantly I imagined having my own personal ‘Kitt’ inside my phone. Unfortunately the ‘smartphone’ was not all it was cracked up to be… Who pays attention...
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Right now, as we speak, the world is locked into one of the most important conflicts in recent human history. It is a war of words, thoughts and ideas. But… for the purposes of keeping things...
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In business, some language is quite good, and some language is very bad. By this, I don’t mean the typical ‘bad’ (ie. because the words are ugly or offensive). In business a word is bad...
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According to the Centre for Retail Research, every 30 seconds, £781,237 ($1.2m) is spent through e-commerce around the world. More than that, the e-commerce market in the UK has grown by over 16% in the...
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If I told you that there are billions of creepy crawlies all over the world that aren’t found in any biology book – tiny little monsters so small you can’t see even them but so...
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We, humans, are lazy. We have a limited capacity to concentrate and focus. Just ask anyone who is reading a complicated textbook how difficult it is not to get distracted by even small things, and...
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One of the most infuriating things about websites is when they ask you to do things. We all know the type of things websites, or the businesses that own the websites, want – subscriptions, social...
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Adobe. Creators of undeniably the most popular and user-friendly digital artistic and design programmes – allowing users with even basic knowledge with the ability to achieve professional quality effects. Nobody (outside of internet message boards...
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Some businesses fail. In fact if you believe Forbes then eight out of ten small businesses fail within ten years. 80%. That's hard to ignore, but it seems that some companies – those 20% who...
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In today’s world of fashion, glamour and technology, a website is more than just a promotional tool or place to store pages of text - it is where we make important decisions about life. What...
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Today Google introduced quite a long overdue update - if you are on a mobile device and you run a search, the results will be mobile friendly (NOTE: this does NOT affect tablets). One of the biggest problems...
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