How many of the regular spam emails, which grace your inbox on a daily basis, open or close with a personalised message? Gone are the days of ‘Dear Customer’, now fervently in its place email...
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First off, what is a rebranding? Simply put, a rebrand is when a company, business or organisation changes a significant element of their identity – be that their logo, name, colour scheme or even a...
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Ask any designer what they think about sites such as fiverr.com regarding their logo design and I can almost guarantee that you will get the same disgruntled look that I’m wearing just thinking about them....
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There’s no getting away from it. Re-marketing is everywhere we look. How many times have you been reading your Facebook news feed and an ad pops up from a website you were viewing just hours...
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In the last post, I posed a question: How can you understand and predict the future success of specific innovative ideas? Well, as any business leaders and entrepreneur knows, getting people on-side with new ideas can be...
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A large part of success comes from innovative ideas. Movies would have us believe that these ideas can only come directly from the mind of geniuses, and that to truly innovate, we need to wait...
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Back in 2005 I first heard the term ‘smartphone’. Instantly I imagined having my own personal ‘Kitt’ inside my phone. Unfortunately the ‘smartphone’ was not all it was cracked up to be… Who pays attention...
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Right now, as we speak, the world is locked into one of the most important conflicts in recent human history. It is a war of words, thoughts and ideas. But… for the purposes of keeping things...
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In business, some language is quite good, and some language is very bad. By this, I don’t mean the typical ‘bad’ (ie. because the words are ugly or offensive). In business a word is bad...
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According to the Centre for Retail Research, every 30 seconds, £781,237 ($1.2m) is spent through e-commerce around the world. More than that, the e-commerce market in the UK has grown by over 16% in the...
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If I told you that there are billions of creepy crawlies all over the world that aren’t found in any biology book – tiny little monsters so small you can’t see even them but so...
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We, humans, are lazy. We have a limited capacity to concentrate and focus. Just ask anyone who is reading a complicated textbook how difficult it is not to get distracted by even small things, and...
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One of the most infuriating things about websites is when they ask you to do things. We all know the type of things websites, or the businesses that own the websites, want – subscriptions, social...
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Adobe. Creators of undeniably the most popular and user-friendly digital artistic and design programmes – allowing users with even basic knowledge with the ability to achieve professional quality effects. Nobody (outside of internet message boards...
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Some businesses fail. In fact if you believe Forbes then eight out of ten small businesses fail within ten years. 80%. That's hard to ignore, but it seems that some companies – those 20% who...
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In today’s world of fashion, glamour and technology, a website is more than just a promotional tool or place to store pages of text - it is where we make important decisions about life. What...
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Today Google introduced quite a long overdue update - if you are on a mobile device and you run a search, the results will be mobile friendly (NOTE: this does NOT affect tablets). One of the biggest problems...
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This time last year, there was a lot of snow in the UK. I had business flights cancelled, got stuck on the motorways a couple of times - and worst of all, my annual Christmas...
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The websites we typically deal with have up to 3,000 visitors per minute, which class them as busy – not quite Google standard (who have 34,000 searches per second) – but certainly, busy business websites...
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If you could visit your website for the very first time, ask yourself the questions, "Why would anyone visit my website again? What would draw them back time and time again? Better, what would encourage...
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