24/06/2020
For some it's still considered one of digital marketing's more mystical elements. But Paid Search is really just the paid-for advertising found on search engines, and it's part of the format known as Pay-Per-Click, or...
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16/06/2020
Wondering why there's been a big increase in the younger generation performing weird dances moves in public? And, with someone usually filming them from all different angles? That's TikTok. Mostly populated by Millennials and Generation-Z,...
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12/06/2020
Search Engine Optimisation, or SEO, is the business of making your website as visible as possible in a search engine's organic results. Organic results are those that show naturally when you search, and they are...
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05/06/2020
Many different circumstances are forcing organisations to adopt "work from home" policies. As a result, business owners are being tasked with managing their dispersed workforces, completely changing the way they communicate on a daily basis....
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28/05/2020
Starting a new job can be a daunting process. You have new things to learn, different processes to get used to and a lot of questions to ask, not to mention learning everyone's names (which,...
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20/05/2020
If you're a business owner, then it's more than likely you've been told more than once how much SEO can contribute to your success. That's because, in today's world, it's a crucial part of any...
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07/05/2020
Email. It's One of Marketing's Most Powerful Tools What will bring you a 4,124% return on your investment? Facebook ads? Instagram influencers? Google Adwords? No... And that's not to say that those are bad forms...
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09/04/2020
If you are a franchise owner, then the chances are you've run into trouble with your digital marketing plans in the past. And, it's not an uncommon challenge either. In fact, franchise marketing is one of the toughest nuts...
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30/03/2020
Remote working comes with its own challenges around technology and communication. But, with a flexible approach, there's no reason why your projects shouldn't stay on track. Unfortunately, COVID-19 has been rapidly spreading across the globe...
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19/03/2020
If you are currently using Facebook Ads or plan on using them in the future, there's one important tool that you should start using straight away. A Facebook Pixel will help you get the very...
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26/02/2020
The new brand identity coincides with a huge marketing campaign and set of sustainability initiatives as part of the BrewDog Tomorrow plan. But, has the multinational brewery lost its punk-inspired spirit? The Story So Far...
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07/02/2020
Having an understanding of search intent has always been an essential aspect when it comes to content marketing. Websites that give searchers what they are looking for have always been popular, but Google now rewards...
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28/01/2020
Adding your business to Google Maps might seem like a simple task, but by doing so can increase your online visibility, make it easier for your prospective customers to find you and potentially increase sales....
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28/11/2019
Email marketing is the use of email to promote products and/or services. It's used to establish relationships with potential customers, keep existing customers up to date, promote special offers to encourage loyalty and lots more....
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12/11/2019
Even though the digital landscape of SEO and content marketing is changing rapidly, keywords still play an important role in optimising your blogs for search engines. Keeping that in mind, there's some steps to follow...
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04/11/2019
October's SEO roundup includes news from Google, Bing, Moz and lots more. Let’s take a look. Change of Address Tool Added to Google Search Console Google announced that they've added a change of address tool...
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04/10/2019
September's social media roundup includes platform news from Instagram, Facebook, LinkedIn, Pinterest and lots more. Let's take a look. Instagram Implements Restrictions on Diet and Cosmetic Surgery Ads Instagram will begin restricting posts for users...
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06/08/2019
To stay competitive as a business in today's digital world, you must create and maintain a robust online presence. This requires so much more than just having a website and a few social media channels...
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08/07/2019
SEO stands for search engine optimisation. The question is; what exactly does that mean? And, what does the practice of search engine optimisation entail?. In short, it is all about generating organic traffic and increasing...
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01/07/2019
Google My Business is a free tool that lets business owners manage how their business appears on Google Search and Maps. They can add their business name, geographical location, opening hours, photos of their premises...
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28/05/2019
Sometimes it can be hard to keep up with the latest marketing trends and Instagram features, as it can feel like there are new ones being introduced every day. But, Instagram is one of the...
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07/05/2019
The phrase “good content is not storytelling. It’s telling your story well.” has generated a lot of hype amongst digital marketers in the last few years. However, content marketing isn't actually a new form of...
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22/02/2019
Do you ask your Google Assistant questions? Maybe you've asked Siri for something? Or requested Amazon’s Alexa to play your favourite playlist on Spotify? Chances are, the answer is yes to at least one of...
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08/02/2019
Have you ever wondered why businesses brand themselves in certain ways? Or ever thought about why a company use a specific colour scheme? Well, there’s a reason they do and we are here to tell...
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