10/02/2021
They say that when "it rains, it pours"... And if you’ve ever had to deal with a social media crisis, you’ll know that feeling. If you haven’t, then you’re in the right place. The good...
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29/01/2021
Picture a TV preacher (Televangelists as they are known) opening their show. They're up on a huge stage, mic in hand. There's the intense lighting, the energy, the music… … and then the opening line...
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25/01/2021
Looking to get more creative and liven up your digital content? ? Yes, the funny, quirky and, at times, misread little faces can make all the difference to your digital marketing efforts. We're not just saying...
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15/01/2021
…and off it goes. You’ve just sent the weekly/monthly/when-you-can-ly email newsletter. And for many businesses creating an email newsletter might look something like this… You grab a bunch of stuff from social media Find some...
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08/01/2021
You've worked hard creating great content. You've posted it on your blog, optimised it for Google and pushed it out on your social media. But, you're not getting the views that would have quite hoped...
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22/12/2020
We're all familiar with Aldi, right? They're a German-owned supermarket chain with over 10,000 stores and a huge line of their own food items and beverages. But they also stock a number of alcohol products...
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04/12/2020
‘Sand? Seriously? I’ve got loads already!’ said the camel and walked off with the hump. So, where did our sand seller go wrong? Ultimately the seller didn't address one important question - how do you...
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30/11/2020
Finding the right digital marketing agency for your business and its specific needs is integral if you're looking to maximise your digital potential. But, digital marketing agencies come in all shapes and sizes, possessing particular...
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23/11/2020
When you talk to marketers about how to promote a business you will probably be told about the advantages of segmentation. It's one of those marketing strategies that looks at winning the war, not just...
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13/11/2020
The world of business is flooded with buzzwords and jargon, which are used to describe a range of different commercial actions and disciplines. Marketing is no exception when it comes to this rule, especially in...
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26/10/2020
Ghosts, witches, skeletons, treat or treating, etc. Halloween is best known for the cultural diversity it brings with itself, and businesses grasp this day as an opportunity. They seek maximum chances to leverage Halloween for...
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15/10/2020
You assume this blog, AI in Marketing, was written by a person. But in reality you probably won't know if what any of what you've read online today was written by a machine or a...
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02/10/2020
Do you make these mistakes in English? Yes, our headline has been shamelessly swiped… Copywriter Max Sackheim wrote the above to sell a mail order grammar course, around 1919. It became a control* for 40...
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24/09/2020
New to the world of social media and wondering if TikTok could work for your brand? With over a staggering 800 million monthly active users and an impressive daily view time of 52 minutes per...
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18/09/2020
‘I wandered lonely as a cloud…’ begins Wordsworth’s most famous poem. Subtle and intense, it’s a classic example of creativity (although in the digital age Wordsworth might have written 'in the cloud’). But can exploiting...
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11/09/2020
We all like to think that we are in charge of the decisions we make every single day. But, for anyone who knows about social science or the psychology of persuasion will be aware that...
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04/09/2020
In the digital world there is always a lot of focus on driving engagement and traffic. Companies focus on things like SEO, paid search, social media... but how important is user experience (UX) in this...
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02/09/2020
For employees, COVID-19 meant remote working was a new reality and one that took some time getting used to. And many believed that not being in the office together would mean less brainstorming, bouncing ideas...
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25/08/2020
Creating a deeper connection to your customers through brand affinity is vital. But think about this… There are 30 blog posts published every second. That means your blog, even if it’s the best piece of...
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14/08/2020
If you've never heard of influencer marketing, you may consider it as just another branch of digital marketing - maybe even just a short-term trend for the younger generation. However, influencer marketing is so much...
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07/08/2020
Search Marketing or Search Engine Marketing? We're raising this question early on because online there are discrepancies over what Search Engine Marketing is. Actually they disagree on what it should be called. It's either Search...
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24/07/2020
There's usually a disconnect between the way a business sees its brand and the way people, including the people who work there, view it. Not always, but more often than not. If you don't already...
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16/07/2020
Budgeting is a large part of increasing your business' profit margins. So, it's completely natural to identify areas to lower costs when it comes to your digital marketing efforts. But, if you're looking to cut...
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10/07/2020
Marketing genius Seth Godin once said that content marketing is all that's left. It's a term that became more widespread around two decades ago and so instead of just marketing your products, you deliver information...
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