Social Media articles

Keeping up with the algorithm: social media updates for your radar in 2024

Each year sees lots of exciting social media updates making their way to pretty much every platform. Last year we saw Tik Tok become a search engine, we saw stricter controls on Instagram and of...

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Most Popular Social Media Networks (Updated for 2023) – Digital Marketing’s Most Powerful Tool

Understanding social media trends in the previous year and how SM can be the most effective digital marketing method available to your business in 2023. Social media is by far the most popular service available...

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Understanding and Implementing the Meta Pixel (formerly Facebook Pixel)

If you are currently using Facebook or Instagram Ads, or plan on using them in the future, there's one important tool that you should start using straight away.  The Facebook Pixel, now the Meta Pixel,...

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The Social Media Analytics Tools You Should Be Using

Do you know what time of day to post on Facebook to generate the most engagement? Or what kind of Instagram posts generate the most traffic to your website? Social media without analytics is like...

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Navigating The Storm: How to Manage a Social Media Crisis

They say that when "it rains, it pours"... And if you’ve ever had to deal with a social media crisis, you’ll know that feeling. If you haven’t, then you’re in the right place. The good...

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How to Develop a TikTok Marketing Strategy for Your Brand

New to the world of social media and wondering if TikTok could work for your brand? With over a staggering 800 million monthly active users and an impressive daily view time of 52 minutes per...

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For Every Brand an Influencer, For Every Influencer a Brand

If you've never heard of influencer marketing, you may consider it as just another branch of digital marketing - maybe even just a short-term trend for the younger generation. However, influencer marketing is so much...

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Social Listening: Why You Should Use It To Your Advantage

The number of conversations being had on social media at any given time is huge. They billow and wave with trending news and can cover all topics from parents sharing old photos on Facebook to...

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TikTok: Getting to Know Social Media’s Most Powerful App

Wondering why there's been a big increase in the younger generation performing weird dances moves in public? And, with someone usually filming them from all different angles? That's TikTok. Mostly populated by Millennials and Generation-Z,...

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What Happened With Social Media In September?

September's social media roundup includes platform news from Instagram, Facebook, LinkedIn, Pinterest and lots more. Let's take a look. Instagram Implements Restrictions on Diet and Cosmetic Surgery Ads Instagram will begin restricting posts for users...

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The Instagram Features you Should be Using for your Business

Sometimes it can be hard to keep up with the latest marketing trends and Instagram features, as it can feel like there are new ones being introduced every day. But, Instagram is one of the...

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10 Steps of LinkedIn Marketing

Ever wondered how you can get the most out of LinkedIn for your business? Follow our 10 steps of LinkedIn marketing. LinkedIn is the ultimate b2b marketing platform, and if you’re not using it correctly...

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The Power of Micro-Influencers on Instagram

The growing popularity of collaborating with influencers is prompting more brands to partner with micro-influencers on Instagram. When you think about influencers on social media, you more often than not consider them to be ‘celebrities’...

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What is Social Media Marketing?

Looking to find out more about social media marketing? Well, you’re in the right place. Find out the basics of SMM, right here. We realise we’re always banging on about social media, but it’s because...

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It’s coming home memes – The Social Media Phenomenon

With France winning the World Cup Final – Football did not come home… See the rise of the ' it's coming home' meme and how creating engaging and topical content can do wonders for your...

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Facebook & Brand Recovery

After the Cambridge Analytica events earlier this year, Facebook have come out with their largest advertising campaign to date. But, why? Find out in this post. Facebook. They really put their foot in it earlier...

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IGTV – The Ultimate Guide to Instagram’s Newest Video Feature

Instagram’s new video platform, IGTV, has just been released. If you’re looking to learn all about it, you’re in the right place. With great anticipation and excitement, we’re pleased to announce that Instagram’s new video...

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Instagram Growth Hacks

Looking to grow your following and boost engagement on Instagram? Then you need our top 5 Instagram growth hacks for your business! Yes, we’re back with another post about Instagram! You may wonder why we...

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Social Media ‘Voice’ – creating the right impression for your brand

Many consumers first contact with a business is through social media, but does your image and voice on social media match your brand? Find out more below! We’ve said it once, but we’ll say it...

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Instagram – The Complete Guide for Businesses

In the dark about Instagram? This social network is one of the fastest growing social media platforms on the web. Find out all you need to know about using Instagram for your business in this post....

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Live Streaming in 2018 – We’re live in 3, 2, 1

Live streaming is a proven way to engage your audience further and grow a community online. So, here’s all you need to know about Live Streaming in 2018. Now, you may or may not have...

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Social Media Trends 2018

Social Media is going through some big changes. If you want to be ahead of the curve, you need to read our blog on up and coming trends in 2018! We took part in a...

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Where is Social Media Heading? (Updated for 2019)

No one can see the future, though it would be nice if we could look in a crystal ball and see what marketing trends are going to be popping up next year. By looking at...

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Five Social Media Stats You Need to Know

Social Media. It’s existed in one form or another since the invention of the internet, but has only recently become the giant sprawling mass of communication and entertainment that’s used by the vast majority of...

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