You’ll find the best email marketing tool available – all 100 of them! We’ve gone into detail about our favourite 10 and why you should be using them too.
Not got time to watch our video or read our full list? Check out our infographic below!
What better way is there to update your customers with news, deals and promotions than with email. Sure, you could go round and call them all, but who has the time? Email marketing has become one of the most popular ways to contact a customer directly, without actually bothering them. You can update your mailing list with new offers, content posted on your site, feedback and even follow up emails – it’s become a great way to bring traffic to your site and enrich a customer’s experience. The trick of email marketing is in the wording and imagery. It needs to be to the point so that a customer will open it. Then, the imagery takes over. It must look good and clearly link to your site, to get some sweet, sweet traffic.
In the wake of busy timelines and useless tweets on social media sites, your email inbox is a safe haven away from the noise. It’s where you go to look at important messages. And with that in mind, this is why email marketing works. Directed ads on social media can easily be scrolled past, but when you’re looking at your inbox, you’re less likely to scroll past a ‘great deal’. This is why email marketing has become so important. But, to create an effective email marketing strategy, you need the right tools.
Marketing professionals around the world use some of the best tools to directly reach their mailing list. Sending out quality mail, that is relevant to each customer – no spamming required. Email marketing tools help you reach your customers and keep you out of the ‘Junk’ mailbox.
With that in mind, we’ve compiled a list of our top 100 email marketing tools to use. And if you’re thinking ‘oh my g*d, I can’t read through all 100!’, then stop! Before you click the dreaded back button, we’re going into detail about the top 10, with the other 90 as honourable mentions. You’ll find out what you should be using and exactly why you should use them too. Introducing, Revive’s top 100 email marketing tools!
The winner of our top 100 email marketing tools is MailChimp! Not only is MailChimp so easy to use, but it’s fairly priced too. We’ll break down why we love it so much. Firstly, the pricing alone is enough to earn it the top spot. For a new business, it offers a free service and even for those looking to grow, it only charges $10 (£7) a month. For a pro, it will cost around $199 (£139.34) a month. Not only will Mail Chimp let you reach your marketing list directly, but it also offers easy to understand analytics too. Everything from average open rate and average click rate, to how many subscribers in total you have. It integrates a smart mailer system, which helps you target your mail contacts with ads, site visitors or even contact those who’ve abandoned shopping carts online. It’s an intelligent system that even includes adverts from your social media and Google AdWords campaigns too. The features of this tool include making reports too, that’s why it’s favoured by digital marketing agencies, so we can relay results to our clients. The design features allow you to create unique and eye-catching emails for your mailing list too, it’s functional and so easy to use. That’s why, it’s our favourite.
At number 2 on our list, is Constant Contact. Whilst it’s hard to beat what MailChimp offer, Constant Contact nearly do! They offer a free trial for their first month, including a money back guarantee in your first month of paying if you’re not satisfied with the tool. The tool is mobile friendly, for the businesses on the go, and user reviews preach that it makes communication a lot easier with customers. Like Mail Chimp, the service includes reporting on analytics and reach too. Contacts can be imported into the system in order to not only reach your current mailing list but help grow it too. Both services offer a stock image gallery to create mail campaigns – ideal for smaller businesses who may not have the budget or backlog of stock photos. Both are equally as functional and useful, but very different. The automated functions are more limited on Constant Contact however, with MailChimp scoring the best marks overall, on every front.
Like MailChimp, Vertical Response offers both free and paid plans. Ranging from $11 (£7.71) – $196 (£137.43) per month. Like both the services, it allows you to send targeted emails with advanced reporting too. You can test your email too before it is sent out in mass to your mailing list. This tool also utilisers autoresponders for mail, to welcome new subscribers with a customised message, as soon as they sign up. An extra feature, allows you to create landing pages too, that complement your email campaigns. They can stand alone separate from your website and are customisable to suite and match your business. Both large, small and non-profit businesses trust VerticalResponse for their email marketing. With this tool, you can customise emails too, to perfectly match your brand and campaign.
Other than the ability to monitor a campaign (clue’s in the name), Campaign Monitor provides businesses with a method to send excellent customisable email campaigns to a full list of clients. This particular tool has a focus on personal experience for the customer. You can create eye-catching emails to go out to customers, as well as, creating personal messages and scheduling mail to be delivered at the right time. Many big retail brands send out targeted emails in the later hours of the evening, to catch people who aren’t working – as they’re more likely to check low priority emails in the evening. With this in mind, Campaign Monitor still offers analytics and other features similar to the others above. Pricing ranges from £9 – £319 per month, making it great for both small and large-scale businesses.
Professing itself as ‘the world’s most powerful email designer’ on their website, Benchmark Email focuses on creative design and functionality. Like Campaign Monitor, the features of Benchmark Email are similar to the rest of the marketing tool, but design ease is favoured once more. With its useful email builder, you can design beautiful emails that draw the eye to the message and link to social pages and your website too. There are 100s of templates available too, so you don’t need to be a graphic designer to create a stunning email for your customers. Benchmark Email charges by the number of subscribers you wish to have on your list. With 600 costing $13.99 (£9.79), 1,000 priced at $21.99 (£15.38) and finally the option to reach 1,500 for $27.99 (£19.58) at a monthly rate. It’s ideal for smaller businesses, as you can upgrade as your business grows. Also, it’s great if you don’t have an in-house graphic design team, as you can use the templates which still look brilliant.
GetResponse differs slightly from the other services available, it’s not only for email marketing but an ‘all-in-one’ digital marketing suite. It includes email marketing, landing pages, webinars and marketing automation too. Whilst some other tools offer landing pages, GetResponse includes a whole suite of functions. But, let’s focus on the email marketing – it’s what we’re here for after all… Prices range between £10 monthly and £110, there’s even an enterprise option for global businesses at £1,199 per month. You’re able to intertwine your email marketing plan with the rest of your strategy, to ensure a smooth process. With marketing tools to help you grow your mailing list, increase conversions and in turn increase audience engagement too – GetResponse is an excellent tool for mid to large-scale businesses.
Yesware is another tool for the avid email marketer. Yes, it allows you to do a whole host of things, that other tools allow you to do too, only it has smart email tracking tools equipped. This allows you to not only track email open and reply rates, but how many clicks on links there are, and how many attachments have been opened too. This can help you refine your email marketing, to see what can boost traffic and sales in the future – once you understand these stats. This tool has a focus on improving your selling. It helps you in the process of tracking sales and potential leads created through email marketing. It’s a handy tool for B2C businesses, to track the progress of sales through emails. You can then optimise your mail to improve selling and get more conversions.
Not to be confused with an apple product, iContact earns number 8 on our list of email marketing tools. This affordable tool allows you to easily create emails for campaigns, and segment-specific client email lists with smart intuitive marketing automation. It also allows you to strategically follow your marketing campaign, with ROI and analytics to monitor and track conversions, clicks etc. With iContact, you’ll be able to set up customised workflows that contact the right people, with the right information. You can dive in depth with customer metrics, including their last purchase date, in order to retarget them and turn them into a returning customer. The prices range from $32 (£22.38) a month to the fully comprehensive pack at around $99 (£69.25) per month. This price makes it an ideal for small businesses with a lot of potentials to grow and expand. Not only does it integrate with all of this, but it’s design tools allow you to put together some stunning emails for campaigns.
MailerLite is used for creating more than just newsletters. It includes email automation, landing pages and pop up features too (for your website). Again, MailerLite is priced based on your desired subscriber list. With up to 1000 subscribers for free, packages range from $10 (£7), to $140 (£97.93) per month – for larger businesses. It’s a perfect way of creating a marketing strategy, looking to bring more traffic to your site, as well as boost conversion rates too. By creating optimum landing pages and pop up features, you can better reach your audience and sway them into signing up to your mailing list – to be contacted in the future. It’s a great tool to bring traffic to your website via email marketing.
Finally, at number 10, we have Aweber. Like the other aforementioned tools, it allows you to directly reach the right customers on your mailing list. It includes segmentation, auto replies, reports etc. and offers customer support for the user (that’s you). With a free trial, you can try before you buy! There’s loads of great resources available to you, to help your streamline your email marketing. It’s a service like the others, but with a little extra support. The pricing ranges from $19 (£13.29) a month to around $149 (£104.23) a month, dependent on the package you want for your business.
Whilst this is our top 10 favourites, there are so many other email marketing tools available to you! See our list below for rankings from 11 – 100.
And that’s our list! Congratulations if you made it to the end, you’re a real star for reading the whole thing. If you’re as lost about email marketing tools as you were before, we’ve got the knowledge and tools to help create award-winning, email marketing campaigns. If you need some assistance, you know exactly where to find us. Drop us a message, or give us a call.
Resouce Link: Top 100 Email Marketing Tools 2018 – Slideshare