Branding articles

When Do You Really Need a Rebranding Strategy?

Let's say you're in business. At some point you'll have considered rebranding. It comes up for all sorts of reasons; some valid, some risky, some ego-based. Sometimes it's not a rebrand you need at all....

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Is it Fanaticism or Social Acceptance? Why Do Consumers Buy From Certain Brands?

We all like to think that we are in charge of the decisions we make every single day. But, for anyone who knows about social science or the psychology of persuasion will be aware that...

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The Influence of Brand Perception on Your Consumers

There's usually a disconnect between the way a business sees its brand and the way people, including the people who work there, view it. Not always, but more often than not. If you don't already...

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The Psychology of Colour in Marketing and Branding

Have you ever wondered why businesses brand themselves in certain ways? Or ever thought about why a company use a specific colour scheme? Well, there’s a reason they do and we are here to tell...

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Understanding Branding – The Power of a Good Brand

Whilst many see a ‘brand’ as a name and logo, it’s so much more. Find out all you need to about branding, and the importance of getting it right. When it comes to branding not...

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Revive.Digital – all about our Brand

If you’re looking to learn a little more about Revive.Digital, you’re in the right place. You can watch our brand culture video here too! Lucky you. We are Revive.Digital Welcome to Revive.Digital. If you haven’t...

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Business Branding – How to Guide

Have you had trouble branding your business? Or maybe you're not sure you know the difference between your business and your brand?  Luckily for you, we’ve got everything you need to know in our blog...

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Nike – The Global Brand’s Journey

Nike is by far one of the most successful brands on Earth. If you’re looking to grow your brand, then you should follow in the footsteps of the greats. Nike. One of the most successful...

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Formula One Logo Letdown

If you’re a racing fan, then you might have heard about the disagreements sweeping through Formula 1 news. Yes… they’ve decided to change their logo, and many aren’t too happy about the new design. Liberty...

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Business Cards: The Top Trump of Your Marketing Deck

I know what you’re thinking, business cards? A top trump, huh? No, really. As process after process has been digitalised I can understand why many people have put business cards on the back-burner, and resigned...

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Build Your Brand Brick by Brick Like Lego

Lego; the name is an abbreviation of the two Danish words “leg godt”, translating to “play well”. It’s the mantra that has motivated the Danish company since its conception in 1932. The last 15 years...

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Rebrand: 5 Reasons Why Your Company Needs One

First off, what is a rebranding? Simply put, a rebrand is when a company, business or organisation changes a significant element of their identity – be that their logo, name, colour scheme or even a...

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