Content Marketing articles

What is Content Syndication in Digital Marketing?

You've worked hard creating great content. You've posted it on your blog, optimised it for Google and pushed it out on your social media. But, you're not getting the views that would have quite hoped...

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Do You Make These Mistakes in English?

Do you make these mistakes in English?  Yes, our headline has been shamelessly swiped… Copywriter Max Sackheim wrote the above to sell a mail order grammar course, around 1919. It became a control* for 40...

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Creating Brand Affinity When There’s a Content Overload

Creating a deeper connection to your customers through brand affinity is vital. But think about this… There are 30 blog posts published every second.  That means your blog, even if it’s the best piece of...

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Understanding Content Marketing Basics

Marketing genius Seth Godin once said that content marketing is all that's left. It's a term that became more widespread around two decades ago and so instead of just marketing your products, you deliver information...

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How Search Intent Can Shape Your Content Strategy

Having an understanding of search intent has always been an essential aspect when it comes to content marketing. Websites that give searchers what they are looking for have always been popular, but Google now rewards...

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How to Use Keywords in Your Blogging Strategy

Even though the digital landscape of SEO and content marketing is changing rapidly, keywords still play an important role in optimising your blogs for search engines. Keeping that in mind, there's some steps to follow...

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How to Master Content Marketing in 2019

The phrase “good content is not storytelling. It’s telling your story well.” has generated a lot of hype amongst digital marketers in the last few years. However, content marketing isn't actually a new form of...

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Content Marketing – why you need it

For years, content marketing has battled for its place in the world of digital marketing. If you’re not convinced of its worth, READ OUR POST. Ah, content marketing. No one, except for those working in...

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Content Marketing – 9 Content Marketing Trends in 2018

Content marketing is essential to building your brand online. Want to learn more about it? Keep on reading! Content marketing is no new thing, it’s been an essential part of digital marketing for the past...

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The Tools Every Content Marketer Needs to Succeed in 2018

The tools every content marketer should be using to move content up in rankings and perform excellently, online. Creating relevant content for your business is essential. Content is not just a campaign, it’s a commitment....

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