Google goes mobile


Today Google introduced quite a long overdue update – if you are on a mobile device and you run a search, the results will be mobile friendly (NOTE: this does NOT affect tablets).

One of the biggest problems over the past 5 years has been the shift from desktop or laptop to mobile and small screen sizes – often buttons would overlap, the text would shrink to miniature size and advertising banners would go haywire.


If you are one of those companies who has considered this annoying fact and made changes to ensure their website works properly on mobile devices – then you are being rewarded for your efforts (and more than likely you shall see a boost in your traffic from mobile devices).

If, however, your site is not mobile friendly then perhaps it is time to think about an update.

The question is: what do users use Google for on their mobile devices – is this update really THAT important?

Well, consumers typically use Google on their mobile devices for two things:

  • 33% of smartphone users search specifically for contact information – i.e. phone numbers, maps and driving directions.
  • 46% of smartphone users use Google exclusively as a primary research tool – i.e. to find out about companies near to them / price comparisons for products they are thinking of buying.

The answer to the question then is yes… probably.

Google accounts for 90% of e-commerce, so local businesses and those companies within the retail sector need to strongly consider the ramifications of not upgrading their site.

Fortunately, help is at hand! We specialise in cost-effective mobile solutions that can get you back on track in no time!

Give us a call and we will be happy to have a chat – explain what difference these new changes could have on you, and give you an understanding of how to avoid negative impact.

01702 619139


Read more here:

And find the ‘Mobilemeggedon’ checklist here:

(Data from telmetrics)