When approached by our client, we were tasked to develop a completely new brand to rival the existing national online mortgage brokers. In our discovery stages, we discussed various options – Mortgages.Online understood the importance of being different, and we started developing a completely bespoke platform for the customer application journey. The various integration API’s allow the system to compare over 12,000 mortgages from over 130 lenders, in under 30 seconds.

As part of an ongoing marketing strategy, we developed a national paid-search campaign (including Google Ads and Bing Advertising). We also developed an organic growth strategy, using SEO techniques combining content and link building. The last element of the strategy was a paid social media campaign – the end result being Mortgages.Online is set to tackle the national brands.

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