Primerdesign, a leading specialist in the design, manufacture, validation and supply of real-time PCR kits and reagents, wanted to refresh its online presence to match the quality and innovation of its work.
Their existing website had become outdated and no longer offered the functionality or user experience their customers expected. It needed to be mobile responsive, visually engaging, and able to support a full e-commerce solution and bespoke customer tools.
When Primerdesign first approached us, what they needed wasn’t just a new look but an online platform that would address their immediate needs and support their long-term ambitions.
We designed a site that combined a bold and stylish reworking with the development of new digital tools that would transform both the customer journey and the way the business managed its sales online.
Clean, modern visuals better showcased Primerdesign’s products. A new and seamless user experience, performed smoothly across desktop, tablet, and mobile.
We built e-commerce functionality that would completely change the way customers interact with the site. A bespoke dashboard allows users to see their recent orders, access downloadable resources, and keep up to date with the latest company news. The full product catalogue was also integrated into the platform, and the checkout process was rebuilt to be as straightforward as possible, with options for both guests and registered users.
Navigation became simpler, and the overall look and feel finally reflected the company’s position as a leader in molecular diagnostics.
Behind the scenes, a new admin dashboard gave the Primerdesign team real-time data on sales performance, order management, and customer behaviour. For the first time, the business has a clear picture of how its website is being used and can make informed decisions to drive further success.
The difference is now a stylish-looking, fully functional e-commerce platform that reflects Primerdesign’s brand values and fully supports their customers’ journey.
