Because The Sky Is Not The Limit

… it’s just the beginning.

Located near Stansted and Heathrow Airports, BII (British International Industries) are global specialists in commercial aviation parts and aftermarket services. Their services include component sales, trading, exchange and leasing, consignment stock and asset management, repair management and logistics.

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What BII needed was a new brand and site that better reflected their high-quality business and industry expertise. They needed to showcase something vitally important – their industry reputation. BII had built long-lasting partnerships but needed a brand that best represented them. The existing site and the messaging just didn’t match the BII of today.
A 6-month rebrand project started with an in-depth brand discovery and created an identity concept that perfectly represented BII as an Aerospares leader.

“We concentrated on communicating the essence of Bii. First we spent time designing and refining a platform with Bii’s input that reflected their vision and showcased their latest Branding guidelines, which were also created in house at Revive Digital. Additionally, we highlighted their exceptional customer service and high-quality workflow through key statistics.”
Chris Rees, Front End Developer, Revive Digital

A new website followed, with a more effective and easier to use site map and new content all tied together by the new identity. We also built a range of social media assets that BII could use to extend their reach online.

To help support the new website and promote BII in the right places, we created an ongoing PR strategy, acquiring earned and paid media space in industry news.

Read Bii’s Aviation Business News article here on page 20

And finally we redesigned their email signatures to match the new branding, delivering true brand consistency across their audience touchpoints.

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