Marketing

9/05/2017
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Infographics: What You Need to Know
With any form of marketing an effective use of visuals is key. Say you want to get a fairly sizeable ...
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3/05/2017
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What is your Social Media Missing?
Checking social media has become a daily necessity for many of us, as how else would you find out about ...
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29/03/2017
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Why Viewability of your Advert Matters
With adblocking dominating the digital sphere for much of the last 2 years, it’s becoming increasingly ...
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7/03/2017
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The Rise of Reactive Marketing (and its Benefits)
The rise of social media has been a global phenomenon, so far reaching that no industry has been untouched ...
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22/02/2017
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Why Your Brand Needs More Purpose
Nike are supporting equality, Maltesers are campaigning about disability, McDonald’s recycling initiatives ...
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16/02/2017
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Can British Brands Survive the Post-Brexit Era?
Yup, we’re talking about the ‘B’ word – Brexit; you know, just in case you haven't heard enough ...
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5/01/2017
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The Root of Customer Disloyalty
Getting customers to even consider your brand, and then getting them into your shop or on your website ...
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2/12/2016
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Harness the Christmas Buzz for a Truly Special New Year
“All I want for Christmas is record sales” – said every B2C business owner ever. I don’t need ...
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23/11/2016
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Ensure Your B2C Business Maximises Black Friday
Two of the biggest shopping days of the year are on the horizon, Black Friday and Cyber Monday. Despite ...
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9/11/2016
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Trump: The Power of Personality
Was it the hair? The misogyny? The xenophobic, racist or homophobic ideals of Trump that caused the American ...
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26/10/2016
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Marketing: Be Loud, Be Proud or Get Lost
I think it’s fair to surmise that it’s never been harder for advertisers to obtain and retain consumer ...
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20/09/2016
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3 Misconceptions About Marketing to Millennials
‘Millennials’ - the advertising buzzword, creating a never-ending head-scratch for marketers across ...
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22/07/2016
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Dear Joe Bloggs
How many of the regular spam emails, which grace your inbox on a daily basis, open or close with a personalised ...
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9/12/2015
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4 ways remarketing can boost your business
There’s no getting away from it. Re-marketing is everywhere we look. How many times have you been reading ...
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13/10/2015
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How Entrepreneurs Get Ahead: Part 2
In the last post, I posed a question: How can you understand and predict the future success of specific ...
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