For some it's still considered one of digital marketing's more mystical elements. But Paid Search is really just the paid-for advertising found on search engines, and it's part of the format known as Pay-Per-Click, or...
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Since Google announced that normal text ads will soon be disappearing, we’ve been waiting with bated breath (and furiously rewriting our client’s ads). The original switchover was scheduled for October 26th and has since been...
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