Nike are supporting equality, Maltesers are campaigning about disability, McDonald’s recycling initiatives are aiming to send zero waste to landfill. This Girl Can. Dove proudly showcases positive body image, L’Oreal are championing male beauty bloggers,...
Read More
Yup, we’re talking about the ‘B’ word – Brexit; you know, just in case you haven't heard enough about it in the last year. While we know that the EU referendum result has polarised and...
Read More
Getting customers to even consider your brand, and then getting them into your shop or on your website is a battle in itself. From marketing campaigns, both digital and print, to Google AdWords and SEO,...
Read More
“All I want for Christmas is record sales” – said every B2C business owner ever. I don’t need to lecture you on the benefits of Christmas, I do, however, need to lecture you on fully...
Read More
Two of the biggest shopping days of the year are on the horizon, Black Friday and Cyber Monday. Despite my resentment that Britain has adopted yet another Americanism for the sake of commercialisation, I can’t...
Read More
Was it the hair? The misogyny? The xenophobic, racist or homophobic ideals of Trump that caused the American public to vote in their droves on November 8th? Honestly, as a left-wing humanist (or hippy as...
Read More
I think it’s fair to surmise that it’s never been harder for advertisers to obtain and retain consumer attention. We’re living in a time of fetishized connectivity, where digital devices are an extension of our...
Read More
‘Millennials’ - the advertising buzzword, creating a never-ending head-scratch for marketers across the globe. Millennials, millennials, millennials – how can we market to this lucrative generation? Wait, first of all, who are millennials and why...
Read More
How many of the regular spam emails, which grace your inbox on a daily basis, open or close with a personalised message? Gone are the days of ‘Dear Customer’, now fervently in its place email...
Read More
There’s no getting away from it. Re-marketing is everywhere we look. How many times have you been reading your Facebook news feed and an ad pops up from a website you were viewing just hours...
Read More
In the last post, I posed a question: How can you understand and predict the future success of specific innovative ideas? Well, as any business leaders and entrepreneur knows, getting people on-side with new ideas can be...
Read More
A large part of success comes from innovative ideas. Movies would have us believe that these ideas can only come directly from the mind of geniuses, and that to truly innovate, we need to wait...
Read More
Back in 2005 I first heard the term ‘smartphone’. Instantly I imagined having my own personal ‘Kitt’ inside my phone. Unfortunately the ‘smartphone’ was not all it was cracked up to be… Who pays attention...
Read More
Right now, as we speak, the world is locked into one of the most important conflicts in recent human history. It is a war of words, thoughts and ideas. But… for the purposes of keeping things...
Read More
In business, some language is quite good, and some language is very bad. By this, I don’t mean the typical ‘bad’ (ie. because the words are ugly or offensive). In business a word is bad...
Read More
According to the Centre for Retail Research, every 30 seconds, £781,237 ($1.2m) is spent through e-commerce around the world. More than that, the e-commerce market in the UK has grown by over 16% in the...
Read More
We, humans, are lazy. We have a limited capacity to concentrate and focus. Just ask anyone who is reading a complicated textbook how difficult it is not to get distracted by even small things, and...
Read More
One of the most infuriating things about websites is when they ask you to do things. We all know the type of things websites, or the businesses that own the websites, want – subscriptions, social...
Read More
Adobe. Creators of undeniably the most popular and user-friendly digital artistic and design programmes – allowing users with even basic knowledge with the ability to achieve professional quality effects. Nobody (outside of internet message boards...
Read More
Some businesses fail. In fact if you believe Forbes then eight out of ten small businesses fail within ten years. 80%. That's hard to ignore, but it seems that some companies – those 20% who...
Read More
In today’s world of fashion, glamour and technology, a website is more than just a promotional tool or place to store pages of text - it is where we make important decisions about life. What...
Read More
This time last year, there was a lot of snow in the UK. I had business flights cancelled, got stuck on the motorways a couple of times - and worst of all, my annual Christmas...
Read More
The websites we typically deal with have up to 3,000 visitors per minute, which class them as busy – not quite Google standard (who have 34,000 searches per second) – but certainly, busy business websites...
Read More
If you could visit your website for the very first time, ask yourself the questions, "Why would anyone visit my website again? What would draw them back time and time again? Better, what would encourage...
Read More